Reporting into the CMO, the Demand Generation Manager is responsible for designing and executing all demand generation campaigns in the region. Specifically, this is split into three distinct areas, in order of priority: ABM (account based marketing) demand generation for tier 1 customers, “Segment Broadcast” demand generation for future tier 1 clients and broadcast/inbound demand generation for tier 2 / broader stakeholders.
The role will work closely with Product Marketing and Brand Marketing teams to guide the production of required content and ensure Campaign briefs (Campaign Briefs are the responsibility of the DGS) flow from GTM strategy and are supported by Digital, Social, PR and Event activity in region. Other key responsibilities include:
Externally this role will work with and be responsible for the output from all Regional Demand generation agency support.
This role requires close management of budgets and ongoing costs. ROI reporting is a key responsibility of this role.
All campaigns and resulting MQL will be managed through Hubspot, the DGS is responsible for accurate use and reporting (overall Hubspot admin and efficiency sits with the Brand team).
Support the sales team as the develop MQLs through our pipeline
We are looking for proven Demand Generation Marketing Leads / Specialists Executives / Professionals or Marketing Campaign Managers educated to degree calibre and ideally CIM qualified. We would especially keen to hear from candidates who have helped scale the marketing and indirectly client acquisition strategies and targets for a fast growth high-tech business (either in hardware or software). The role will also suit large corporate demand marketeers happy to “role their sleeves up” and get stuck in. An ability to construct targeted demand campaigns for enterprise / corporate and mid-sized key accounts and clients is paramount.
About our culture:
IGS promotes an aspirational, ambitious, altruistic and empowered culture. We believe strongly in solid family values – trust, honesty, sharing knowledge, helping each other and not being afraid to constructively challenge. What you do matters more than how long you work for. We are gradually moving back to a hybrid working style – Monday and Friday from home and Tuesday-Thursday in the office and you can sort your working hours around your lifestyle. For this role we will consider alternative flexible approaches if required.
How flexible working works with us:
We have an open minded approach to flexible working. We have all sorts of arrangements in place to support our team.
How we support parents:
Your leading base salary is complemented by an extensive benefits package including private medical insurance, great pension, long term sickness cover and 35 days annual leave. Career stability and growth can be taken as a given.