Case study - innocent event

"That’s what I believe in - great people working flexibly….and unless we get to this, the world is going to go backwards."

Douglas Lambert
CEO, innocent Drinks 

innocent logo

Event aims

To harness the power and the energy that exists between progressive companies, like innocent and highly capable and ambitious members of the 2to3days Hood. 


The event

Over 100 seriously talented and engaged women attended the sold-out event (76% turnout rate) hosted in the quirky and contemporary, picnic-styled canteen at innocent’s Fruit Towers in London.

Following a period of networking, there was a line-up of inspiring speakers; innocent CEO, Douglas Lamont, 2to3days Founder and CEO, Juliet Turnbull and Victoria McLean, CEO of City CV.

Support for highly capable women working flexibly

Douglas Lamont, spoke about how innocent is trailblazing the way in their belief that work is not where we go but what we do. Although acknowledging that there is still work to be done, Doug believes that there are three key enablers to effective flexible working - decent technology at our fingertips, a project-based mindset where part-time workers are becoming a sought-after resource and a change in social attitudes.

Victoria McLean shared that getting the job you want, starts with a great CV. She spoke about how it’s critical to reframe your CV as a marketing document and challenged attendees to think of themselves as a branded product.

The expertise and  experience networking under one roof demonstrated that as a collective we can accelerate the pace of change. The 2to3days community can be the catalyst that disrupts the traditional recruitment model and revolutionises the workplace – for the benefit of both business and employees

View a video of the event


Our purpose is to accelerate gender equality in the workplace through the power of flexible working...