What does ‘having both’ really mean? The answer came to me: millions of women want to work flexibly so that they can progress their careers while being actively present in their home lives. They want a combination of professional and personal fulfilment. But the traditional recruitment model wasn’t set up to solve his dilemma.
This was my light bulb moment. I resolved to create the UK’s first female-focused recruitment marketplace, where employers can find and hire the experienced female talent they need, and women can get support and inspiration to apply for those jobs.
I named the business 2to3days because it’s what people say when they want to work flexibly. Yes, it sometimes means literally 2 or 3 days a week. But for the vast majority of us, it means something far deeper than that – it means being able to integrate work with our lives, enabling us to reach our full potential while becoming happier, more productive and more loyal employees – all of which is great news for business.